[Design and Innovation]: More than just necessary objects

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Photo by gufm (Flickr user)

Outside the industry and close to people, social design has transformed into something more ideological than tangible. It appeals to the consumer’s mind and has the objective of transforming the buyer into a critical citizen. From making objects to thinking concepts, that is the reinvention line. It does not only look forward to be necessary; it wants to contribute to change the world.

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